Loved items live longer
During Climate week 2023 in NYC, Klarna saw its opportunity to raise awareness around their commitment to shaping the circular economy.
The campaign ‘Loved items live longer’ was meant to highlight how consumers can contribute to circular fashion, by using Klarna’s in-app sustainability features. The objective was to urge consumers to cherish and appreciate their used clothing, by repairing, reselling, or recycling them.
Type
Art direction
Client
Klarna
Year
2023
Channels
Paid, traditional
Photographer
Gustav Almestål