Product imagery

In 2021, Klarna aimed to establish its global brand presence throughout the entire shopping journey. The aim was to seamlessly connect Klarna’s brand experience from upper funnel advertising, right down to the comprehensive app experience.

As lead creative, I was responsible for crafting an asset library of 48 unique image concepts, all tied together with a brand distinctive edge. The image collection became a staple for all marketing efforts, improving brand recognition, consistency and awareness.