Bold Moves
To boost Klarna's visibility, generate new leads, and enhance sales, a worldwide positioning campaign aimed at the B2B domain was launched.
As lead creative, I was responsible for developing an umbrella campaign concept, influenced by Klarna’s legacy of being a disruptor in the fintech industry. The campaign accentuated Klarna’s role as the quintessential growth partner for any merchant.
Type
Campaign
Client
Klarna
Year
2022
Channels
Paid, Digital, Traditional
Director/DP
Andreas Almqvist
Photographer
Hedvig Jenning