Klarna brand refresh

Global fintech company Klarna launched its new brand look in early 2024, in line with the vision to become the world’s favourite way to shop and pay.

In close collaboration with in-house brand strategists, copywriters and graphic designers, I was lead responsible for developing Klarna’s new approach to storytelling and art direction, along with creating an evergreen asset library for all global marketing initiatives.

Check out the complete brand look at www.brand.klarna.